​

Selformer Pilates (“Selformer,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose information when you use our website, retail services, booking platform, and any related services.

1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide to Us

• Account & Booking Information: Name, email address, phone number, billing address, emergency contact, payment details.

• Retail Purchases: Shipping address, purchase history, payment information.

• Forms & Communications: Any information you provide when contacting us, filling out forms, or subscribing to newsletters.

b. Information Collected Automatically

• Usage Data: IP address, browser type, operating system, pages visited, time/date of visits.

• Cookies & Tracking Technologies: To enhance your shopping and booking experience, improve functionality, and measure marketing performance.

c. Information From Third Parties

• Payment processors (e.g., credit card companies, PayPal, Stripe).

• Booking platforms and integrations (e.g., Wix, ClassPass, or other scheduling software used by Selformer).

• Marketing and analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Process and manage class bookings, memberships, and private sessions.

• Process and ship retail orders.

• Provide customer service and respond to inquiries.

• Improve website functionality, retail services, and booking experiences.

• Send transactional and promotional emails (only if you opt in).

• Maintain security and prevent fraudulent activity.

• Comply with legal obligations.

3. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Payment processors, shipping companies, booking and scheduling platforms, IT support, and email providers.

• Business Partners: For special promotions, collaborations, or events (with your consent).

• Legal Authorities: When required by law or to protect our rights, safety, or property.

4. Your Choices and Rights

You have the right to:

• Access, update, or delete your personal information.

• Opt out of promotional emails by using the unsubscribe link or contacting us directly.

• Disable cookies in your browser (though this may affect site functionality).

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. While we strive to protect your personal data, no method of transmission or storage is 100% secure.

6. Data Retention

We keep personal information only as long as necessary for the purposes outlined in this Policy, or as required by law (for example, tax or accounting obligations).

7. Children’s Privacy

Selformer.com is not directed at children under 16, and we do not knowingly collect personal information from minors. If you believe we have collected data from a child, please contact us so we can remove it.

8. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those websites.

9. International Users

If you are accessing Selformer.com from outside the United States, please note that your data will be processed and stored in the U.S., where privacy laws may differ from those in your country.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us at:

Selformer Pilates
137 Grand Street, Brooklyn, NY 11249
67 West Street, Brooklyn, NY 11222
Email: hello@selformer.com
Phone: 718.593.7498

​

​

​

​